About Me
Personality Type
Hogwarts House
Zodiac Sign
Design Philosophy
Creating remarkable User-centered experiences that effectively market to and resonate with users
UX Design and Marketing go hand in hand as both focus on understanding and meeting the target audience's needs. UX Design is the process of creating digital products and services that are easy to use and meet the needs of the target audience.
Marketing, on the other hand, is the process of promoting and selling products or services to a target audience. This includes researching and understanding the target audience, creating and implementing marketing campaigns, and analyzing the success of these campaigns.
By utilizing my experience in both disciplines, the result is a digital product or service that is not only easy to use but also effectively markets to and resonates with the target audience.
Everyday products are built and integrated into our daily life. An app can mobilize a community, provide life-saving data, and, most importantly, make us laugh so hard we crack a rib (yes, it happens). The point is that when things are built for real people by real people, we generate experiences that change the human experience.
Professional experiences
Early in my professional career, I worked mainly in flexible roles as a Marketing Specialist for various non-profit organizations and startup companies in their beginning stages. I lead teams and initiatives in these roles to help organizations build their brand and audiences. It was then my job to coordinate resources and sometimes even up-skill myself to accomplish what I thought was needed to meet the objectives.
Currently, I'm working as a UX designer for the Center for Purposeful Leadership, a 26-year-old non-profit organization. Now, I am in the process of redesigning their website and membership portal experiences to align with the organization's goals and the user's needs.
People that have worked with me have said that I'm "extremely flexible" and that I "Produces excellent work with any given constraint." That I have "beautiful attention to detail."
Bio
Born and raised in New York in a neighborhood called Highbridge, located in the Bronx. Most known for Yankee Stadium, Cardi B, and the Joker Steps (if you know, you know). Growing up in NYC enabled me to be creative in many ways.
I have a passion for the arts! Growing up, I spent my evenings and weekends (and sometimes school days) participating in the wealth of culture in NYC. I was a frequent flier to the most fantastic broadway shows and some of the craziest art installations available to me locally. Another significant interest of mine is anime! (if you couldn’t tell) Growing up, I would spend HOURS watching the newest episodes of my favorite shows.
I never saw myself living anywhere else, so when it came time to pick colleges, I went to CUNY: Baruch College as a SEEK Student, where I graduated with a bachelor of arts in Corporate Communications. I chose that major because my favorite part of school was never a particular subject; it was giving presentations. So naturally, I focused on something I felt I was really good at.
