Never Forget.cloud
Website Design
Role : Freelance
Web Designer
Project Breakdown
Never forget.Cloud is a service that provides a digital obituary written by real journalists. Using my knowledge of business, digital marketing, and UI design, the team at Never Forget.Cloud wanted to get see how they could restructure their news, home page and redesign their logo
What is the problem
Many funeral homes have obituary sections. Unfortunately, these obituaries are often cold and impersonal, with barely any unique details or stories about our loved ones. People want to remember their loved ones as more than just birthday to death day.
In this freelance role it was my job to create and responsive website to modernize the brand that would be informative, drive sales and foster an online community.
What is the project?
What is the goal?
Identify and critique weaknesses in the customer journey through user research to address user pain points.
Introduce customer experience strategy to optimize customer retention and to align with core values.
Revitalize web design and logo by using Adobe XD to create and prototype website mock-ups.
Logo Redesign
Never Forget already had an established customer base, But the former logo didn't speak to younger consumers. In this redesign, we were trying to capture the attention of a younger demographic. Many key elements were kept the same but updated to represent the new style choices for the new experience.
Original
My Design
Logo Redesign
Articles Page
Home page