Crafting Human-Centered Digital Experiences with Strategy & Design

I’m Samantha Guzman, a UX/UI Designer specializing in research-driven, accessible, and engaging digital experiences. With experience across startups, enterprises, and nonprofits, I create seamless, intuitive products that drive measurable impact.

About Me

I specialize in user research, design, and product strategy to build intuitive experiences that enhance engagement, usability, and business success. My expertise spans government services, and high-growth startups, allowing me to design for diverse audiences and industries.

With a background in corporate communications and marketing, I bring a unique blend of storytelling, visual design, and user psychology into my work. My experience working with both enterprise and startup environments has honed my ability to adapt to different team structures, from fast-paced startups requiring rapid iteration to highly regulated industries that prioritize compliance and security.

I thrive at the intersection of technology and design, continuously learning about emerging trends in UX/UI to craft digital experiences that are both innovative and user-friendly. Whether it's conducting in-depth user research, leading design sprints, or creating intuitive interfaces, my goal is to build products that leave a lasting impact.

  • Creating user-centered designs that enhance usability, functionality, and visual appeal. Skilled in wireframing, prototyping, and design systems using Figma, Adobe XD.

  • Conducting usability testing, heuristic evaluations, and data-driven insights to inform product decisions. Strong in persona development, A/B testing, and survey analysis

  • Ensuring digital experiences meet WCAG standards, focusing on equitable usability for all users, including those with disabilities. Experience in designing for screen readers and inclusive UI patterns.

  • Navigating the complexities of both high-growth startup environments and large-scale enterprise platforms, adapting design solutions to fit various organizational needs and constraints.

  • Utilizing behavioral psychology and data analytics to improve user retention, engagement, and conversion rates. Experience in conversion rate optimization (CRO) and customer journey mapping.

Case Studies

Each case study provides an in-depth look at the challenge faced, the approach taken, and the results achieved. Leveraging user research, interviews, and surveys and translating them into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes.

  • Project Basta

    Desktop Diagnostic Report

    The team is moving toward creating a space-themed experience that guides job seekers through the job searching process.

    View Case Study

  • eMPWR-VA

    Veteran Benefits Processing Application

    This case study highlights research-driven enhancements to eMPWR-va, improving workflow efficiency, navigation, and accessibility for a platform managing $469+ billion in veteran benefits.

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  • The Outdoors Project

    Mobil Website Design

    Streamlined the user onboarding process and simplified the user Booking experience.

    View Case study

  • Bank of America

    Mobile Application Redesign

    Created an app that instills healthy spending habits, saves money, and tracks student loans for college students.

    View Case study

  • Screen Play For Kids

    Website Design

    Screen Play for Kids is a platform for elementary students to have fun and learn from the comfort of their homes. They provide fun and valuable virtual experiences via arts-focused online workshops.

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UI Challenges

These challenges showcase my ability to design intuitive and user-friendly interfaces. Each project highlights a unique set of design constraints and showcases creative problem-solving skills. From mobile apps to web-based platforms, I demonstrate expertise in crafting visually appealing and functional interfaces.

  • Crunchyroll

    Mobile Application Redesign

    As a UI challenge, I designed the Crunchyroll Manga app to provide users with unlimited access to a variety of the hottest manga emerging from Japan.

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  • Neverforget

    Freelance Website Design

    Never forget.Cloud is a service that provides a digital obituary written by real journalists. For this Project, I restructured their article webpage & home page as well as redesigned the company logo.

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  • GS Games

    Mobile Application

    UI Gaming application screen to help gamers find their next game